Jordyn Weaver Discusses Equity in Influencer Marketing on Black to Business
Forefront founder and CEO Jordyn Weaver joined the Black to Business podcast for a conversation about equity, visibility, and opportunity within the influencer marketing industry.
During the episode, Jordyn discussed the challenges Black-owned brands can face when attempting to reach new audiences and build meaningful relationships with creators. She also shared how Forefront was designed to make those collaborations more accessible, effective, and culturally relevant.
The conversation explores Jordyn’s journey as an entrepreneur, her commitment to economically empowering underserved communities, and the experiences that helped shape Forefront’s mission.
Listeners can also learn more about identifying the right creators for a brand, building authentic partnerships, and using influencer marketing to strengthen both visibility and customer trust.
